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Nokia's New Logo: A Bold Move or a Risky Strategy?

Nokia


Nokia, the iconic Finnish telecommunications company, has changed its logo for the first time in 60 years. The new logo was revealed on Monday and features a more streamlined and modern design that still incorporates the company's signature blue color.

According to the company, the new logo represents Nokia's ongoing evolution and commitment to innovation. The design was created in collaboration with branding agency Aalto University and was inspired by the company's rich heritage while also looking towards the future.

The new logo will appear on all Nokia products, including phones, network infrastructure equipment, and software, as well as in marketing and advertising materials. The company is expected to start rolling out the new logo in the coming weeks.

Nokia has a long history of producing innovative technology, from its early days as a paper mill in the 1800s to its more recent success in the mobile phone market. The company has faced some challenges in recent years, but this logo change is seen as a positive step forward as it seeks to reposition itself as a leader in the telecommunications industry.

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