A recent article in the Times of India has shed light on why Starbucks coffee costs more in India than in the United States. According to the report, several factors contribute to the higher cost of Starbucks coffee in India, including higher real estate prices, import duties on coffee beans, and the cost of labor.
The report notes that real estate prices in India are significantly higher than in the United States, which means that Starbucks has to pay more for rent and other expenses. In addition, import duties on coffee beans are also higher in India, which further drives up the cost of production. Finally, the cost of labor is also higher in India due to the country's labor laws and regulations.
Despite these factors, Starbucks has continued to expand in India, with more than 200 stores across the country. The company has also introduced several products that are unique to the Indian market, such as the Masala Chai Latte and the Tandoori Paneer Roll, which have helped it to differentiate itself from competitors.
While the higher cost of Starbucks coffee in India may be a deterrent for some customers, the company's strong brand and unique offerings continue to attract a loyal customer base. The company is committed to providing high-quality coffee and a unique experience to its customers, and it will likely continue to thrive in the Indian market despite the higher costs.
.jpg)
0 Comments